Case study: 32% CAC reduction with Meta + LinkedIn audience overlap
A B2B SaaS client was running siloed Meta and LinkedIn campaigns. We rebuilt their audience strategy around overlap signals. What we found and what we changed.
Placeholder content. Full case study coming soon.
A B2B SaaS client was running Meta and LinkedIn as two completely separate channels - separate teams, separate dashboards, separate audience strategies. The campaigns didn’t talk to each other. Worse: the audiences didn’t either.
This post will cover the discovery process, the rebuild, the 90-day result (32% CAC reduction with the same total spend), and the parts of the approach that generalize.
Full write-up shortly.