Services
Senior marketing expertise, available by the project or by the month.
I work with in-house teams that need senior capacity without a permanent hire. Fifteen years on the buy side, for agencies and for brands, across programmatic, paid social, search, tracking and attribution. Every engagement uses the AI agents I run in my own practice, so the work moves faster than one consultant normally could.
Interim and fractional marketing lead
I take over the marketing function for a defined period - as interim Head of Marketing, or on a fractional basis a few days a week. I have done this in-house: at BETFAN I owned marketing strategy and execution, moved all media buying in-house, and managed a team of ten across paid media, SEO and brand. I report to the board, run the team, and hand over a working setup when the engagement ends.
Output: a marketing function that runs, a team that knows what to do, and a documented setup you keep.
Team extension
I join your team as a senior operator - in your Slack, your planning, your weekly reviews. The same commitment as a permanent hire, without the fixed cost or the ramp-up. Available by the month or by the project.
Output: senior execution inside your existing team.
Campaign management
I plan, launch and optimise paid campaigns across Meta, Google, programmatic, TikTok, LinkedIn and YouTube - structured tests, controlled spend, weekly reviews, and budget moved to what performs.
Output: lower acquisition cost, better return on spend, and reporting the rest of the business can read.
Strategic consultancy
I help founders, marketing leads and boards decide where to invest: sizing the opportunity, setting the roadmap, and choosing channels based on performance data rather than opinion.
Output: a written strategy, workshops with the team, and decisions that hold up in a board meeting.
Technical implementation
I work in the gap between marketing and engineering: dataLayer specification, GTM, server-side tagging, GCP and BigQuery pipelines, attribution and dashboards. This is the buy-side setup I built at Red Bull HQ, at CNQR, and in-house at BETFAN.
Output: tracking that survives platform changes, and dashboards the team uses.
Audit
A full review of how your marketing operates today: platform setup, tracking, account structure, creative, attribution and automation. I show what works, what leaks, and what is worth fixing before new budget goes in.
Output: a prioritised list of 20-40 findings, ranked by impact and effort, each with a concrete fix.
Custom AI builds
When the agents on the Agents page do not fit, I design and build custom ones for your workflow - research pipelines, content production, internal assistants, operations automation. They run on your stack, deliver to your channels, and stay under human review.
Output: a working agent in your environment, with documentation so your team can maintain it.
Get in touch
Not sure where to start? Most engagements begin with an audit. It is the fastest way for both of us to see what would make a difference.