How we built Hermes: from Slack experiment to brand assistant
Hermes started as a Slack experiment. Six weeks later it became the brand-aware assistant we use daily. Here's the architecture, the prompts, and the mistakes worth learning from.
Blog
Cases, workflows, and notes from the lab.
What we built, how we built it, what we learned. Mostly write-ups of client work and the agents running our own marketing - not generic marketing takes.
Case study: 32% CAC reduction with Meta + LinkedIn audience overlap
A B2B SaaS client was running siloed Meta and LinkedIn campaigns. We rebuilt their audience strategy around overlap signals. What we found and what we changed.
YouTube Radar architecture: from RSS feeds to daily digests
Tracking 40+ YouTube channels by hand was killing my mornings. Here's the n8n + Claude pipeline that does it for me - and why I think it generalizes to other content platforms.
Notes on GTM dataLayer drift: how to catch it before it costs you
dataLayer drift kills attribution silently. After auditing 12 stacks last year, here's the failure pattern I see most - and the cheapest way to detect it.